OBJECTIVE:
eZip pens are sleek and high tech so they need packaging to match. The goal was to resonate with young, savvy consumers who frequent nightclubs and attend concerts & music festivals.

CONCEPT:
Most vape pen manufactures are using very Apple-esque branding—lots of white space and light colors. I wanted this brand to feel richer. The shiny, metallic pens combined with the matte black packages are a real showstopper.

ROLES:
art direction
design