When many people think of honey, they think of cutesy bear jars and Winnie the Pooh. But that wasn’t the right look for J Bee’s Farm. Run by hip, young Chicagoans, they wanted us create a logo that was industrial and on trend.

A beehive functions like a well-oiled machine, so a logo that has is industrial, geometric is a logical fit. Clean lines, precise patterns and bulky sans-serif type all help to define that aesthetic.

art direction