OBJECTIVE:
Northwest Kush came to me looking to make a splash in the already-saturated cannabis industry. Unlike a lot of their competitors, they wanted to focus on attracting modern, young women in their 20’s—an often overlooked demographic in their market.

CONCEPT:
This brand combines a heavy, minimalist wordmark with bright, organic illustrations. The pairing is simple and adaptable to many applications, but also makes a bold statement.

ROLES:
art direction
design